Fashion Insiders To Follow On Snapchat
The British brand has lead the pack in all things digital, from the launch of the Art of the Trench in 2009 to virtual try-ons in store. On Snapchat, they were the first to showcase a campaign first on the social media site, with Mario Testino’s Spring campaign with Elite Model Look graduates Ruth and May Bell, and allowed the world a look-in on Brooklyn Beckham's contentious #TrueBrit campaign. Follow them: burberry
Photographer Adam Katz Sinding declares that Le 21ème is NOT a street style blog, he sure makes a good impression of one. A “photo-journalistic view into the daily world of fashion from cities and Fashion Weeks around the world”, his fly-on-the-wall style on his blog and Instagram will make you feel like you are right outside the shows with the models, while his Snapchat is an irreverent take on what happens in between.
If you like a bit of motivation for staying on life’s good side during Fashion Week, follow fitness blogger and DJ Hannah Bronfman for workout routines interspersed with the front row view. Follow for the life you’d love to lead on: hannahbgood
Leandra Medine’s self-deprecating take on fashion have made her a favourite against a backdrop of fashion's more serious peacocks on Man Repeller. Now with a podcast as well as her blog, her Snapchat provides yet another inroad into Leandra's unique point of view. Follow her on: themanrepeller
Former Lucky and Tenn Vogue editor, Eva Chen’s life as Instagram’s Head of Fashion Partnerships is one where fashion and social media truly meet - but unlike the contrived nature of other platforms, Eva’s truly unedited style is a refreshing style that makes the most of Snapchat’s shake-n-go format. Follow her on: theevachen212
Another early adoptor, Valentino used Snapchat to show behind the scenes at the couture show, have handed the phone to the likes of Bryanboy to takeover and were Snapping from the Zoolander 2 premiere. Follow them on maisonvalentino
Victoria’s Secret model Pauline gives an all access view into her world, hanging out with the likes of Marilhea Peillard, Antonina Petkovic and Vittoria Ceretti. Follow her on paulinehoarau
Greta might be known for her pretty nonchalance in front of the fashion camera, but there’s plenty of giggles on her Snapchat, with guest appearances from friends like Yasmin Wijnaldum. Find her under gretavarlese.
From posting outfit shots in her back yard in 2009, Chiara Ferragni has graduated to super-blogger, cover star and shoe designer with The Blonde Salad. Follow the doe eyed Italian beauty for her glamorous polish on chiaraferragni
If following Austrian model Benjamin as he goes from gym to casting to the after parties is your thing, find him at: benjaminbenedek