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Our new Pre Spring 19 collection Argot is inspired by a little unknown Parisian brotherhood
Our ArgotArgot is a term with a variety of meanings but a common thread through all the definition is understanding what is on the inside. It is the culture you create in different societies including the way you talk, your dialect and the way you use words. It is a unique way of communicating and associating with each other that creates a special kind of brotherhood.
For us, it is a way to stand out and create your own paradigm. Your Argot becomes your barcode with which you can be identified by certain people and certain areas just by hearing your speech. This is the ultimate brotherhood; you cannot escape your Argot and you do not want to!
Our Argot comes from the Parisian underground network and the community of daring young Parisians “living” beneath the surface.
There is a certain romantic hue to the damp stone walls lining the corridors in Paris’ underground network of tunnels and hollowed-out shelters. It is a far cry from the Eiffel Tower and in no way rivals the luminosity of the Sacre Coeur or the grandeur of the Arc de Triomphe. Yet it represents Paris in a way that few other historical monuments in the city can. The number of people that have touched those walls and have trodden in those tunnels is incredibly limited, and yet the history of Paris is intrinsically linked to these claustrophobic, dark, enclosed spaces.