the experience of a lifetime
The 27th international final of the Elite Model Look contest was held in Shanghai, China, one of the world's most cosmopolitan metropolises. The city also had the honour of simultaneously hosting the 2010 World Fair. Known for its exciting atmosphere and incredible cultural attractions, Shanghai welcomed the 71 young Elite Model Look finalists from all over the world for 15 days.
The candidates, representing 60 participating countries, prepared to give their best during the grand finale: fittings, shootings, intensive rehearsals and meetings with the Elite agents … But the girls also had time to visit the sites of Shanghai – not to mention the World Fair! In summary, an eventful schedule that was a unique and emotional experience!
On October 10th 2010, the 15 winners of a three-year contract with the Elite modelling group were announced by the Elite Model Look jury, composed of professionals from the fashion and modeling industry, at the Waterhouse, one of the most spectacular design hotels in the center of Shanghai.
Karolina Tolkachova, a young Ukrainian, only 16-years old, won the first final of the decade. At her side, in 2nd and 3rd place respectively, were Erjona Ala (Norway) and Karin Savkova (Slovakia).
Alma Durand, the French revelation of the Elite Model Look contest
This young girl from Nantes had always dreamed of following in the footsteps of her mother, a former model originally from Finland. At 15-years old and 1.78m tall, Alma participated in the Elite Model Look France contest 2010 with a strong will to succeed. Her determination helped her to win the French final and a place in the top 15 at the international final in Shanghai! Encouraged by her family, Alma continued her schooling while managing her modeling career. During Fashion Week, she walked in Milan and then in Paris (Bluegirl, C’N’C Costume National, Issey Miyake, Lie Sang Bong, Carven, Jean-Charles de Castelbajac). The motivation and confidence that characterizes Alma allow her to foresee a future career as a top model.