Welcome To The 40th Elite Model World Final!

Back in Prague, for the third time, the Schwarzkopf Elite Model Look World Final returns for the 40th edition!

From over 100,000 applicants, 40 finalists, 22 girls and 18 boys, from 22 different countries, have been chosen to take part. They’ll be hosted by Mama Shelter, the official place to stay of the 40th Schwarzkopf Elite Model.

The event will be as grand as ever, in its new location - Prague's O2 arena, with Transmission Festival involved in the spectacles of the evening. Annually, Transmission Festival organizes an exciting show with live performances, and have promised an evening of groundbreaking experiences.

Saša Jány, producer of the World Final and director of the Elite Prague agency, shares his anticipation about the event "Elite Model Look is celebrating 40 years and it's unbelievable that it has been a part of my life for more than three decades. Modelling does not seek, and never has sought, perfect beauty. 

“Today, more than ever, personality, charisma, positive energy and the desire to develop are essential! It is important to be photogenic, able to move, and above all to be mentally and physically fit. It always helps if the talent communicates well on social networks and does not let them "roll over" them, but at the same time knows how to use them for the benefit of their own career. Today's modelling is very diversified not only in terms of races and ethnicities, but also in size and age," he advises the finalists.

Fittingly, the main partner is Schwarzkopf, which will take care of the hair of the finalists. And like Saša Jány stated, the Schwarzkopf brand recognises the ever changing world of modelling, with their new campaign with the main slogan "For every you", bringing hair care products for each of us, so that we feel confident and comfortable every single day.

We would like to thank all our sponsors Blanx, Obsession Prague, Freddy, Roncato, Klenoty Aurum, Art Deco and Geske Beauty.

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